letters posterPoster
Branding
Typography
Winter 2024


The synopsis of the project was to recreate an existing poster on campus, and I recreated a Valentine’s letter writing event promotional poster.I wanted to evoke a more serious tone because of the senior citizens aspect of the event, which lead to my decision for the serif and script typefaces. I began the project with the background and set the mood, colors, and placement of graphic elements around it. 

©ashley sheo2025