applePersonal branding
Typography
Layout
Spring 2025
The apple, to me, beyond the playful kitschy aspect, represents visual storytelling. Each bite of an apple silently conveys a passage of time and a figure involved, something I believe design achieves.
My personal branding to represent myself. I greatly value function and form and accessibility within my designs; I chose a historically readable, recognizable font, black and white, and recognizable touches with a unique script font alongside the Times New Roman typeface. I found it an interesting task to put a type like Times New Roman within a contemporary design context.