red vel vetBranding
Print
Illustration
Winter 2024


Business card for a bookstore and cafe. The direction I wanted to take for the branding of Red Vel Vet was something very minimal, targeting young adults, specifically young women. I was inspired by cafes in Korea and kitschy art to create the illustration and the typeface and the subsequent layout. The illustrations were done on Autodesk Sketchbook.




©ashley sheo
2025