red vel vetBranding
Print
Illustration
Winter 2024
A bookstore and cafe, the direction I wanted to take for the branding of Red Vel Vet was something very minimal, targeting young adults, specifically young women. I was inspired by cafes in Korea and kitschy art to create the illustration and the typeface and the subsequent layout. The illustrations were done on Autodesk Sketchbook.
illustrations done on procreate.