Social media
Active project
Freelance
Mikmax is in the process of repositioning its brand identity towards a design-oriented and culturally aware audience of interior designers, architects, and artists. Away from the traditionally warmly-lit, comfortable ideal of the “perfect home”, Mikmax engages with contemporary post-industrial aesthetics and the boundaries of domesticity and space, drawing comfort and beauty from the disorder of ordinary life - harsh light, concrete floors, metal infrastructure, open space.
In collaboration with Querida (logo, website), Crude (creative direction), and Studio Sara Martin (business strategy). Currently developing print deliverables: samples book design, packaging.