mikmax

Branding
Print
Social

Active project
Freelance

Mikmax is in the process of repositioning its brand identity towards a design-oriented and culturally aware audience of interior designers, architects, and artists.

Unlike the traditionally warmly-lit, comfortable ideal of the “perfect home”, Mikmax engages with contemporary post-industrial aesthetics and the boundaries of domesticity and space, drawing comfort and beauty from the disorder of ordinary life - harsh light, concrete floors, metal infrastructure, open space.

Less a commercial language and more a structural, technical layout, the catalogue and visual language was built to evoke architectural plans and archival aesthetics. Developed with Sheila Llovet at crūde, logo and site by Querida.

WORK
Visual branding
Catalogue
Social

TEAM
Creative Director: Sheila Llovet
Brand Strategy: Studio Sara Martin
Logo and website: Querida