jeu de paume

Branding
Art Direction
Web Prototype

Summer 2025
Freelance
Developed during internship with Brooklyn based clothing designer Samuel Sternberg to launch Jeu de Paume, elevated tenniswear.

Wordmark created using Neulis Sans medium, inspired by logo types of contemporary fashion and lifestyle.

Initially beginning visual direction with “Fall 2” by Bas Jan Ader as requested by the client, the collection of photographs and photographers were chosen in their representation of a subject in motion, caught within the every day. Besides “Fall 2”, all photos are within NYC, the brand’s place of origin and cultural touchstone.
WORK
Logo
Visual identity
Social media
Desktop + mobile prototype



Promotional Instagram reel introducing the rebrand. 
Launch Instagram post proposal.
Website desktop view prototype with Figma.



Mobile view prototype with Figma.


ashley sheo


    Ashley Sheo is a graphic designer based in New York, NY. She holds a B.A. in Design and is interested in modernism and typography. Open to projects.

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