jeu de paume

Branding
Creative Direction
Web Prototype

Summer 2025
Freelance
Developed during internship with Brooklyn based clothing designer Samuel Sternberg to launch Jeu de Paume, elevated tenniswear.

Wordmark created using Neulis Sans medium, inspired by Acne Studios and Acqua di Parma logo types of contemporary fashion and lifestyle.

Initially beginning visual direction with “Fall 2” by Bas Jan Ader as requested by the client, the collection of photographs and photographers were chosen in their representation of a subject in motion, caught within the every day. Besides “Fall 2”, all photos are within NYC, the brand’s place of origin and cultural touchstone.
ashley sheo

  1. mikmax
  2. jeu de paume
  3. typo app
  4. ontological violence


Ashley Sheo is a graphic designer based in New York, NY. She holds a B.A. in Design and is currently freelancing with Crude. Open to projects.

Email 
CV
LinkedIn
Instagram

Promotional Instagram reel introducing the rebrand. 
Launch Instagram post proposal.
Website desktop view prototype.



Mobile view prototype.


©ashley sheo
2026
Index   Next →